Sponsorship Opportunities

Stand Out with an Investment That Pays Off

As a sponsor of the Baking Expo™, you’ll boost the return on your investment even more. IBIE sponsorship maximizes your brand exposure and creates long-lasting impact by shining a spotlight on your business in front of thousands of qualified baking professionals from around the world.

Event sponsorship more than doubles your booth efficiency, according to CEIR research—meaning that it’s one of the best ways to promote your company, increase booth traffic and generate leads at the industry’s biggest event, an invaluable opportunity that comes around only once every three years.

Choose from a variety of unique sponsorship opportunities—IBIE 2016 has a sponsorship package that’s ideal for your budget and objectives.

To customize your sponsorship, contact Deb Blaylock at 913.338.1300. For all education sponsorships, contact Lynn Schurman at 320.492.1330. Sponsorships are limited to IBIE 2016 exhibitors.


Event Sponsor  SOLD
When you sponsor an event such as an opening reception or lunch, you’ll strategically reach all attendees at once and give your brand excellent visibility in front of the entire industry.
(Please inquire about sponsor fees.)

Lucky’s Restaurant
By sponsoring Lucky’s Restaurant, the opportunities for showcasing your brand are truly endless: digital monitors, column wraps, entrance ceiling soffit, and branded items including soda cups, napkins, coffee cup sleeves and bottled water.

Escalator Wraps  SOLD
Maximize your exposure in high-traffic areas—a company-branded escalator wrap near Central Hall is sure to be noticed.

Beverage Stations
Your organization will be prominently featured while attendees wait for choice refreshments like energy drinks or healthy smoothies. Inquire for more details about this opportunity.

Bakers’ Lounge  SOLD
Put your company in front of thousands of bakers in the Bakers’ Lounge. As the exclusive sponsor, your company’s name and logo will be prominently featured on signage at the entrance and at the computer stations. Plus, a large banner with your advertisement will be displayed for maximum visibility. Exhibitor to provide banner artwork.

Badge Lanyards  SOLD
Have your company’s name displayed around the neck of every attendee. Each attendee will receive a lanyard with their badge holder when they check-in at the show.

B.E.S.T. in Baking Program
Green is the color of money. In the baking industry, there’s no topic more critical or timely. Align your company with sustainability by sponsoring the B.E.S.T. (becoming environmentally sustainable together) in Baking program. The program recognizes suppliers that foster energy conservation, reduced water usage, a decrease in landfill waste, healthy living and/ or a reduction of the overall impact on the environment. The sponsor will be featured in all pre-show promotions as well as onsite, including:

  • The Snack Food & Wholesale Bakery special ‘B.E.S.T. In Baking supplement’ polybagged with the August issue.
  • Logo included on print and electronic advertising in partnership with SF&WB. Promotions go out to 40,000+ contacts.
  • Sponsor mentioned in the onsite Official Show Directory as well as onsite signage surrounding the B.E.S.T. in Baking lounge.
  • Logo included in IBIE pre-show promotions (direct mail, email and press releases)  going out to a database of more than 100,000 prospects.

Note: Sponsor is excluded from submitting products for the program.

Click here to learn more about the category sponsorships available or contact Chris Luke at 908-917-4171.

Hand Sanitizer Stations  SOLD
As a baking industry supplier, you know the importance of sanitation for your customers. Make a statement with this high impact sponsorship and prominently display your logo on ten hand sanitizer units placed throughout the show floor.

Can’t live without your email? Neither can your buyers. Promote your company and provide attendees with free WiFi Internet usage. Sponsor logos will be featured on Internet signage onsite, banners will be visible on Internet login screen and mentions will be included in any pre-show internet promotions, including the IBIE Web site.

Registration Confirmation E-mail  SOLD
This timely, cost-effective strategy gets your promotional message in front of all attendees at IBIE. The confirmation page will be imprinted with your advertisement after each attendee registers. Exhibitor to provide artwork.

International Lounge
If reaching an international audience is one of your company’s goals, then this exclusive opportunity is for you. Promote your company among the thousands of international attendees who network, conduct business and relax in the International Lounge. A banner with your advertisement will be prominently featured, along with signage at the entrance and at the computer stations with your company name and logo. Exhibitor to provide banner artwork.

iPad Product Locators  SOLD
iPad Product Locators will be available throughout the show. What better way to stand out than to have a kiosk branded with your company logo and message?
$15,000 each

Receive long-lasting exposure and reach thousands of prospects with these convenient bags that are the premiere “walking billboard.” Bags displaying your logo will be made available at prominent locations throughout the show.
$10,000 each (4 available)

IBIE Show Bag Insert  SOLD
Capture your target audience by inserting a product sample or literature (flyer or brochure) into the official IBIE Show Bags. Bags will be distributed to thousands of baking professionals at registration who will carry them throughout the show. Limited to two inserts per exhibitor. Exhibitor to provide materials.
$3,500 (8 available)

Badge Mailer Insert  SOLD
Insert your company’s flyer within each pre-registered attendee’s badge mailing for prime visibility by show goers. Ideal for coupons, product launches and giveaways. Exhibitor to provide materials.
$3,000 (2 available)

“You Are Here” Floor Maps  SOLD
Buyers look here for directions, and your company logo, name and booth number will be clearly visible on the floor plan to let them know right where you are. Six signs will be located in the highest-traffic areas of the show.
$15,000 total 

Charging Lockers
Can’t live without your smart phone or tablet? Neither can IBIE attendees. Busy bakers and executives will take notice when you sponsor these lockers that keep portable devices safe and secure while charging.
$10,000 each (2 available)

Individual Door Decals
These individual door decals will greet every IBIE attendee. The decal will be placed on the second set of doors leading to the convention center.
$2,000 each

Floor Decals
The 4’x4’ floor decal featuring your logo and booth number will conveniently guide attendees to your booth—a cost-effective way to keep your company’s name top-of-mind.
$3,000 each

Exterior Banners
A real attention grabber, these banners will be displayed in prominent locations for high visibility in the exterior and interior areas of the show. Your company logo, name and booth will be prominently displayed for all attendees to see.
$8,000 – $20,000 each

Video Board Commercials
Digital signage is a fantastic opportunity to be seen by all attendees. Feature your 8-second promotional video on several monitors 60 to 100 times a day during the four days of the event. Plus, artwork can be created for you.
$6,000 each

Signage Towers  SOLD
You’ll benefit from great exposure with eye-level advertising on billboards strategically placed in high-traffic areas of the show. Make your message colorful and concise for a strong impact.

Onsite Twitter Feeds
Join the social media phenomena by sponsoring onsite twitter feeds. Five feeds will display a constant stream of ‘tweets’ (short messages relating to the show) in high traffic areas on the show floor. Sponsorship includes company information on signage, three official IBIE tweets per show day recognizing your company as the sponsor and mentions in any pre-show onsite social media promotions.

IBIE Mobile App
Connect with customers right on their wireless phones—the one device they always have with them. The IBIE Mobile App sponsors can choose from a variety of options, including expanded listings, banners and an exclusive app sponsorship. Exclusive sponsors will also receive recognition in all IBIE marketing materials promoting the site.
Price upon request

Contact: Paul Lattan | E-mail: plattan@sosland.com | Phone: (816) 756-1000


The IBIE Innovation Showcase offers exhibitors the opportunity to create awareness and excitement for their innovative new products while driving attendee traffic. Exhibitors are provided the opportunity to submit paid entrees for inclusion in the Innovations Showcase. A compilation of the entries will be promoted shortly before/during the show, released to all industry media and displayed in a prominent area outside the hall. Submissions will also include a physical placard to display in their booth. Exhibitors may submit up to three entries. Categories include Ingredients, Equipment, Packaging and Safety. Strict requirements dictate that all products be new offerings specifically NOT exhibited an any prior IBIE show. The IBIE Innovations Showcase will be promoted in all of the following outlets:

  • Eblast announcing the entrees in the showcase
  • Social media post announcing the entrees
  • A section on the official smartphone APP
  • Mention in Sosland’s Pre-Show Edition
  • Mention in the Show Dailies
  • 8” X 11” display page in a dedicated section of the IBIE Show Directory
  • 18” X 22” display in the foyer of the hall
  • 8” X 11” placard for exhibitor’s booth

Contact: Paul Lattan | E-mail: plattan@sosland.com | Phone: (816) 756-1000


RBA Creative Decorating Competition (CDC)  SOLD
Give your company great exposure at the coveted (and newly revamped) Creative Decorating Competition. This competition that takes place in the center of the floor has been changed to a team competition with larger and more elaborate cakes being constructed over the first three days of the convention. Your logo will be front and center as contestants compete for the grand champion trophy in front of a live audience. Recognition will be given in the Official Directory, conference signage, session area signage, as well as in all mentions in IBIE marketing material (Website, emails, print material). Two (2) categories available.
General Sponsorship $60,000 ; Categories $5,000

Educational Sessions
Educated buyers mean serious buyers. Choose from multiple targeted educational sessions. Recognition will be given in the Official Directory, conference signage, session area signage, at the introduction of the speaker, as well as in all mentions in IBIE marketing material (website, e-marketing, print material). Sponsors also have the option of distributing brochures at the sessions that they sponsor.
$1,000 per session

Demonstration Theatre
Sponsor renowned baking professionals as they demonstrate the latest trends, share techniques and test new products in front of a live audience on the trade show floor. Recognition will be given in the Official Directory, conference signage, demonstration area signage, at the introduction of the demonstration, as well as in all mentions in IBIE marketing material (Website, emails, print material).
Demonstration Theatre General Sponsorship $10,000;  SOLD
Individual Demonstration Sponsor $2,000

NEW for 2016—Fresh Takes Sponsorships
Be part of these high-powered, innovative on-floor sessions from renowned speakers on thought-provoking topics and trends that affect the baking industry. Recognition will be given in the Official Directory, conference signage, demonstration area signage, at the introduction of the demonstration, as well as in all mentions in IBIE marketing material (Website, email, print material).
$5,000 (5 available)

Demonstration In-Kind Equipment Sponsor
Show off your brand as top pastry chefs and bakers work with your equipment live on stage. Equipment needed: convection oven, sheeter, small proofer, refrigeration, 20 quart mixer and more. For complete list, contact Lynn at lschurman@retailbakersofamerica.org.