Partners in Promotion

Your World of Promotional Opportunities 

You’ve already made the first step towards success by participating in IBIE 2016—now make the most out of it by promoting your presence. Use these simple pre-show marketing strategies to promote your presence in advance—proven to generate leads, expand selling opportunities and drive traffic to your booth.

Download IBIE’s suggested promotional schedule and check off each item as you complete it. Print the checklist for a convenient reference asset throughout the year.

Official IBIE 2016 Logos
Promote your company’s presence at IBIE 2016 by placing the official event logo on your website, print ads, email campaigns, promotional brochures and email signatures.

Banner Ads
Publish promotional banner advertisements on your company’s website and/or newsletters to promote your presence at IBIE 2016 and invite visitors to come see you. Available in standard sizes.

Customer Invitation Letter
Send personalized email invitations to current and prospective customers through Traffic Boost. Prizes will be awarded to Exhibitors who have the most registered attendees resulting from their outreach.

Social Media Posts
Tap into your social media properties as a means of promoting your participation at IBIE 2016 by incorporating these sample posts into your outreach plan leading up to the show. Click here to download.

IBIE Table Tents
Order “Visit us at IBIE” table tents to place at your booth when exhibiting at other industry events or place them around your office.

Postcard
Customize a pre-designed IBIE postcard to send to your customers through Modern Postcard. Printing and postage not included. Download the instructions here.

Press Support
Our PR team is here to help you plan and execute an effective public relations strategy for the show. Please feel free to contact us if you need assistance or have any questions leading up to the event. We will also be available onsite in the IBIE Press Room to help you during the show. If you have any media or press related inquiries, please contact susan@marketingdesigngroup.com.

  • Sample Press Release
    Send out press releases to industry publications announcing any new products, technology or innovations you will be showcasing at IBIE 2016. Use and customize our Sample Press Release as a guide to get you started.
  • Pre-registered Media List
    Contacting the media in advance of the show is the best way to drive coverage for your show announcements. To access the pre-registered media list of those reporters and analysts who “opted in” to receive news, contact susan@marketingdesigngroup.com.
  • Tips for Pitching the Press
    Contacting the media can be a challenging task given the fast-paced nature of the industry.  Follow these insider tips on how to make sure your pitch is well received.
  • Press Conferences & Special Events Listing
    Submit information on news conferences, demos and other press events to susan@marketingdesigngroup.com. Events may be added to the list distributed to all media attending the event.

ONSITE: Place information kits in the press room for editor review.

POST-SHOW: Send follow up materials to attendees and product information to editors who attend the show.

IBIE 2016 Sponsorships

Also, consider taking advantage of Sponsorship Opportunities to ensure maximum exposure with serious, qualified buyers. To customize a sponsorship, contact Deb Blaylock at 913.338.1300 for IBIE Sponsorships or Lynn Schurman at 320.492.1330 for education sponsorships.