Your World of Promotional Opportunities
You’ve already made the first step towards success by participating in IBIE 2016—now make the most out of it by promoting your presence. Use these simple pre-show marketing strategies to promote your presence in advance—proven to generate leads, expand selling opportunities and drive traffic to your booth.
Download IBIE’s suggested promotional schedule and check off each item as you complete it. Print the checklist for a convenient reference asset throughout the year.
[toggle title="Official IBIE 2016 Logos
Promote your company's presence at IBIE 2016 by placing the official event logo
on your website, print ads, email campaigns, promotional brochures and email signatures.
[toggle title="Press Support
Our PR team is here to help you plan and execute an effective public relations strategy for the show. Please feel free to contact us if you need assistance or have any questions leading up to the event. We will also be available onsite in the IBIE Press Room to help you during the show. If you have any media or press related inquiries, please contact firstname.lastname@example.org
- Let IBIE Help You
Submit your Press Release to the IBIE Digital Press Room for media to view before the show. Simply follow the guidelines below to get started with your public relations strategy.
- Only one document per exhibitor, must be submitted in PDF form and under 1 MB
- File must be named as follows: Exhibiting Company Name, Booth # (Example: IBIE, Booth #12345)
- Release must include “International Baking Industry Exposition (IBIE)” at least once.
Not a press release expert? Use our Sample Press Release
as a guide to get you started.
Submit your correctly formatted release to email@example.com
by September 1 for upload into the IBIE Digital Press Room.
- Use the IBIE Pre-registered Media List
Don’t stop with the IBIE Digital Press Room— contacting the media in advance of the show is also an effective way to drive coverage for your show announcements. To access the pre-registered media list of those reporters and analysts who “opted in” to receive news, contact firstname.lastname@example.org.
- Tips for Pitching the Press
Contacting the media can be a challenging task given the fast-paced nature of the industry. Follow these IBIE Press Tips on how to make sure your pitch is well received.
- Press Conferences & Special Events Listing
Submit information on news conferences, demos and other press events to email@example.com. Events may be added to the list distributed to all media attending the event.
[toggle title="Banner Ads
Publish promotional banner advertisements on your company's website and/or newsletters to promote your presence at IBIE 2016 and invite visitors to come see you. Available in standard sizes
[toggle title="Customer Invitation Letter
Send personalized email invitations to current and prospective customers and invite them to your booth. Use this email header and sample copy
[toggle title="Social Media Posts
Tap into your social media properties as a means of promoting your participation at IBIE 2016 by incorporating these sample posts into your outreach plan leading up to the show. Click here to download
[toggle title="IBIE Table Tents
Order “Visit us at IBIE” table tents
to place at your booth when exhibiting at other industry events or place them around your office.
Customize a pre-designed IBIE postcard to send to your customers through Modern Postcard. Printing and postage not included. Download the instructions here
[toggle title="Attendee List Rental
Promote your booth to IBIE attendees by renting the IBIE attendee list. Segment the list by category, job function, products and more to ensure you’re only reaching your prospective customers. Emails will be sent directly by IBIE’s registration company, Experient, and direct mail must go through a 3rd party bonded mail house. Exhibitors will never take possession of the list. Click here
for pricing and the application.
ONSITE: Place information kits in the press room for editor review.
POST-SHOW: Send follow up materials to attendees and product information to editors who attend the show.
IBIE 2016 Sponsorships
Also, consider taking advantage of Sponsorship Opportunities
to ensure maximum exposure with serious, qualified buyers. To customize a sponsorship, contact Deb Blaylock
at 913.338.1300 for IBIE Sponsorships or Lynn Schurman
at 320.492.1330 for education sponsorships.